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Introducing Mini Street's New Look

Milan Wilkinson

Posted on November 16 2018

Notice anything different? If you recently made a purchase, you may have noticed the new logo. After realizing there was a demand for high-quality, sustainably made, fun children’s clothing, I founded Mini Street Kidswear in 2015. As your little one(s) have grown over the years, so have my own children, and so has Mini Street. 
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Three years of selling at markets and pop-ups allowed me the opportunity to meet so many amazing customers — both new and old. I wanted to keep expanding our community, so I decided it was finally time to take the leap into brick and mortar retail. In March 2018, Mini Street’s first flagship store opened in West Edmonton Mall’s Fourpost (formally known as RAAS). 
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Not only has Fourpost welcomed me into a community of talented and dedicated entrepreneurs, creators, and artisans, but it has provided me with the ability to hear your stories, concerns, and feedback every day. Mini Street Kidswear is what it is because of every single one of you, and I can't thank you enough for your support. Every event, workshop, collaboration, and purchase has contributed to Mini Street's evolution! 
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What started as a children's fashion company has become an exciting family lifestyle brand. Mini Street's early stages and logo were heavily inspired by street style, but I thought it was time to express where the brand is now. To meet the desire for a more inclusive size range including adult collections, Mini Street has adopted a more modern and classic look. I hope you like the new look. 

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